Ecobank Nigeria Launches “Move on Up” Consumer Campaign

Ecobank Nigeria has launched “Move on Up”, a new fully-integrated consumer advertising campaign. Move on Up is centered on the bank’s drive to ensure that consumers have world-class accessible and convenient digital banking solutions across the country.
Ecobank Nigeria is a subsidiary of Ecobank Transnational Incorporated (ETI), which is currently present in 36 African countries. Ecobank Nigeria currently operates a consolidated online, real time branch network in over 450 locations across the country.
Ecobank   Nigeria’s   Managing   Director,   Charles   Kie said, “We   are   delighted   to   be launching this campaign in Nigeria. Ecobank Nigeria has grown consistently over the years to become a well-recognised corporate brand in the Nigerian banking industry. Our mission   is   to   ensure   that   our   customers   have   access   to   world-class,   convenient, accessible and reliable banking solutions in Nigeria. This new campaign demonstrates how we are fulfilling that mission.”
Ecobank Nigeria’s Deputy Managing Director, Tony Okpanachi  said, “The new campaign also showcases our widest ever range of banking solutions and the many ways Ecobank helps consumers every day.”
Move on Up rests on three pillars. The first is digital convenience. Customers want the convenience of banking, from being able to pay with an Ecobank card to making financial transactions on their mobile phones, over the internet, at automated teller machines and at different points of sale.
The second pillar is relevance. Ecobank creates personal banking solutions that are relevant to its customers, such as a range of accounts packaged together as bundles.
The final pillar is choice. This comes via the accessibility of wide-ranging products and services, thanks to Ecobank’s leading Pan-African platform.
Ecobank   Group’s   Head of Marketing,   Ama   Okyere,   who   led   the   development   and production of   Move   on   Up,   said,   "This   fully-integrated   consumer   advertising campaign demonstrates Ecobank’s relevance in our consumer’s life. We are pleased to roll it out in Nigeria, a key market for Ecobank.”
Move on Up was produced by Ecobank’s full service agency, Brand Communications Group. The campaign will be rolled out across the African countries where Ecobank has a retail presence.