Coronavirus pandemic has taken the world by storm. Since the outbreak in Wuhan China in December 2019, over two million cases have been recorded, with over 130,000 lives lost.
Governments across the globe have enforced lockdown measures to flatten the curve of COVID-19. New normal has emerged: online shopping is now the safest channel for buying, selling and distribution of essential and hygiene products necessary for daily survival.
In Africa where access to eCommerce is still relatively low, Jumia has introduced some initiatives and strategic partnerships to keep life going for people and drive safety measures. We examine seven of such initiatives here:
Price slash & free delivery on hygiene products: Under its 'Stay Safe' Campaign, Jumia entered a partnership with Reckitt Benckiser and Procter & Gamble (P&G) to enable customers to have access to hygiene products on its platform for Nigerians during the COVID-19 lockdown. One of the key elements of the partnership is that Jumia is taking 0% commission on essential products from Reckitt Benckiser, and there is free delivery on select SKUs from P&G. Jumia also sealed a partnership deal with global beverage manufacturer, Coca-Cola to provide access for consumers to shop for their essentials and enjoy price discounts on selected products.
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